ComicBook Experience

From the exhibition

The Wind Merchant (Spotprent op de windhandelaar)

· Dutch, circa 1720; this reproduction 1874

The Wind Merchant (Spotprent op de windhandelaar)
This satirical engraving, originally a popular Dutch tobacco-box print, mocks a charlatan merchant dealing in 'wind'—a period metaphor for fraud and empty promises. A turbaned quack gestures grandly while conjuring figures float above; a gullible customer sits mesmerized below. The ornamental border frames this scene as a commodity object itself, sold cheaply to working people. Derived from the Northern European print tradition of moral ridicule, this image targets commercial deception and human credulity through exaggerated caricature and symbolic comedy. Such broadsheets and box decorations were precursors to modern comic imagery, using visual wit and social critique to entertain while instructing viewers in skepticism toward authority and salesmanship.

Public domain, restored and presented by comicbooks.com http://creativecommons.org/publicdomain/mark/1.0/